If you want to know why the universality expecation is so troubling, check out this out. Lionsgate is the movie company charged with the “challenge” of marketing the Sundance Award-Winning film “PUSH”. Based on the novel by Sapphire, it “centers on an illiterate and obese African-American teenager in 1980s Harlem who is pregnant with her father’s child — for the second time — and is also abused by her mother.”
And here are some choice quotes from the NYTimes about the challenge this subject matter poses:
As films like “The Great Debaters” and “Miracle at St. Anna” have shown, a release labeled a black film by the marketplace — and “Push” already has been — can be an incredibly tough sell to mainstream white audiences.
“Having Oprah and Tyler Perry out there pushing for this movie is a very big deal,” said Geoffrey Ammer, a theatrical marketing consultant who has worked at Sony Pictures, Walt Disney and Marvel. “The question becomes is there enough entertainment there to hook a broad audience,” he added. “Does it pull your heartstrings? Does it make you cry? Does it make you laugh? Their campaign will need to address that immediately.”