Speaking of Universality – “PUSH”

If you want to know why the universality expecation is so troubling, check out this out. Lionsgate is the movie company charged with the “challenge” of marketing the Sundance Award-Winning film “PUSH”. Based on the novel by Sapphire,  it “centers on an illiterate and obese African-American teenager in 1980s Harlem who is pregnant with her father’s child — for the second time — and is also abused by her mother.”

And here are some choice quotes from the NYTimes about the challenge this subject matter poses:

As films like “The Great Debaters” and “Miracle at St. Anna” have shown, a release labeled a black film by the marketplace — and “Push” already has been — can be an incredibly tough sell to mainstream white audiences.

“Having Oprah and Tyler Perry out there pushing for this movie is a very big deal,” said Geoffrey Ammer, a theatrical marketing consultant who has worked at Sony Pictures, Walt Disney and Marvel. “The question becomes is there enough entertainment there to hook a broad audience,” he added. “Does it pull your heartstrings? Does it make you cry? Does it make you laugh? Their campaign will need to address that immediately.”

Advertisements

5 responses to “Speaking of Universality – “PUSH”

  1. Having read this book when it was first published and having had students perform it as prose interpretation and dramatic interpretation, I can assure anyone who can recognize pathos (like, I mean, you know, uh) from the few words of summary and introduction, the “campaign” to hook a “mainstream white audience” will like, I mean, golly gee, you know, uh be sufficient.
    What???????????? I never knew a “mainstream white audience” dictated which movie the movie-going audiences will “get” to see, but like, I mean, golly gee, you know, uh I am white, so I guess I need to let others start doing my thinking for me. STFU

  2. Not related directly to your post, but you would love Jericho Brown. I got to meet him and read his book (great!) AND he is hugely sweet.
    And, I finally added you to my blogroll – sorry it took so long! I am wishing you success in all things, so keep me updated with your news on jobs, publications, etc!

  3. I’m a big fan of Jericho Brown’s book Please. In fact, I mentioned him in the previous post.

    It’s good to hear from you, Jeannine. I’m sorry you won’t be in Chicago.

  4. Hey Saeed!

    I enjoyed reading your poems. Good job! Hope to cross paths in person, soon!

    Best,
    D

  5. Thanks DeLana. Let me know when the book comes out. You know, I’m going to give you a shout out.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s